SEO · GEO · Content · Greenville, SC

Zach Pace — SEO, GEO & content.

I've been doing SEO since 2018. I've led content and SEO in-house at Charleston Southern and Furman, I'm an SEO Specialist at Grand Canyon Education, and I run Ridgeline Digital Marketing, helping service-based businesses get found in search and AI. This site is the record of all of it.

See what I've built Career history

By the numbers

The receipts

8+years doing SEO, since 2018
+984%non-branded organic traffic at Furman in 2024
102%more organic search leads in year one at Furman
+238%keywords ranked 1–3 at Furman in 2024
7.2xorganic traffic value at Charleston Southern in under 8 months
3,836keywords in the top 10 at Charleston Southern, up from 1,698
+114%leads from search for Ridgeline client KFit Performance in 2026
5,787college pages built on CollegeTrends.io
57K+lines of code built with AI across 12 projects

Approach

How I work

What I believe about SEO →

01
Data over opinion
Every strategy is backed by data and experience, never assumptions. Where no data exists, I run the experiment myself.
02
Outcomes over activity
I measure success by leads, revenue, and the health of the business, not by busyness or the volume of deliverables.
03
AI-era innovation
I'm not sentimental about old tactics. I test AI tools, and build my own, so I know which ones are worth adopting.
04
Long-term strategy
Search never stops changing, and SEO compounds. The biggest results come from a strategy you stick with.

Projects

What I've built

All 20 projects →

AppPersonalBuilt with AI2026

CollegeTrends.io

A free dashboard that lets prospective students, parents, and researchers compare every U.S. college on cost, earnings, debt, and outcomes, using the Department of Education's College Scorecard.

5,787 shareable school pages
167 College Scorecard data fields
14 ways to view the data

ToolIn-houseBuilt with AILive demo2026

3D site architecture map

An interactive 3D map of every page on gcu.edu. It shows a 1,700-page site's structure, sections, and internal-link weight at a glance.

1,700 pages mapped
9 levels of crawl depth
2,701 inlinks to the most-linked page

ToolRidgelineBuilt with AI2026

TrailBlaze SEO Extension

A free Chrome extension that audits any page, exports its content structure, and runs side-by-side competitor analysis in the browser.

5.0 rating on the Chrome Web Store
11 audit and analysis features
$0 free, with no account or upsells

Case studyClient2025

BM Industrial Solutions

A South Carolina industrial contractor went from 9 leads a quarter to 33 in one year, with calls from Google up eightfold and clicks from search nearly tripled.

9 → 33 leads per quarter, first quarter of the engagement vs the latest
8x calls from BM's Google Business Profile, same two quarters
2.9x clicks from Google search, same two quarters

Case studyClient2025

KFit Performance

A Greenville personal training gym went from one in three website leads coming from search to nearly two in three, with leads from search up 114% in 2026.

+114% leads from organic search, Jan–Sep 2026 vs 2025
64% of website leads now come from search (was 35%)
3x Google impressions in the first year

Case studyIn-house2024

Furman University content program & blog

About 35 blog posts, built from scratch on a research-first SEO process. In 2024 they grew non-branded search traffic 984% and helped double organic visitors in the CRM.