Why I started it
Ridgeline started with results. In-house at universities, my SEO work was producing strong numbers. Then I took on SEO for my sister’s personal training business, KFit Performance, and in the first year her income nearly doubled.
My in-house roles also put me across the table from agencies. I sat in their meetings, heard how they talked about the work, and read the reports they delivered. I realized I could do that work myself and get better results.
So in March 2025 I built Ridgeline: an agency started by someone who has seen the agency model from the client’s side, set out to do it better. I run it alongside my role at Grand Canyon Education.
Growth over everything
That’s Ridgeline’s core conviction. The entire point of SEO is to grow the business, so everything we do serves one aim: building a predictable, consistent, compounding organic growth engine that produces closed deals, leads, bookings, calls, and foot traffic.
An agency hasn’t done its job until the client’s business is actually growing. A retainer should buy growth, not spreadsheets and report decks that sit unread in a downloads folder.
The name
A ridgeline is a mountain ridge, and the name is aspirational. Climbing a mountain is a huge undertaking, but the view from the top is worth the work on the way up.
It also looks like the traffic graphs we use to measure SEO: peaks and troughs, but a line that keeps climbing. That’s why the logo pairs a ridgeline with a green arrow rising on an exponential curve.
What we do
Ridgeline is intentionally narrow: SEO, GEO, and content marketing.
- SEO & GEO: get found on Google and on AI platforms like ChatGPT, with full-service strategy, execution, and ongoing optimization built to drive qualified leads.
- Local SEO: dominate local search, Google Maps, and the local pack, so nearby customers find you first.
- Content marketing: capture search demand at every stage of the buying process: discovery, evaluation, and decision.
- Analytics & conversion tracking: GA4 and GTM setups that show which leads come from search.
- SEO consulting: strategic direction for teams that want to keep execution in-house.
- AI coding, automation & workflows: custom AI workflows that automate manual tasks, and tools built for the jobs nobody else has built one for.
Who it’s for
Service-based businesses that want SEO and GEO to become a real growth engine, from a local personal trainer to a university, since education is a service too. Usually they’re invisible in organic search, or their growth has flatlined and traffic is declining.
Ridgeline isn’t the right fit for unfunded startups or e-commerce businesses.
How we work
- Data over opinion. Every strategy is backed by data and experience, never assumptions.
- Outcomes over activity. Success is measured by leads, revenue, and the health of the business, not by busyness or the volume of deliverables.
- AI-era innovation. We aren’t sentimental about old tactics. We test AI tools so clients know which ones are worth adopting.
- Long-term strategy. Search never stops changing and competitors don’t let up. Clients need a partner for the long haul.
