Following the results in the BM Industrial case study, I rebuilt the site to scale.
- A service hub and 11 service pages for compressors, hydraulics, mechanical contracting, and process piping, plus 6 service-area pages across the Carolinas.
- Structured data: LocalBusiness, Service, OfferCatalog, FAQPage, and BreadcrumbList. It skips self-serving review markup on purpose, since Google ignores it.
- A Google Business Profile review importer that turns exported reviews into an on-site wall.
- A build check that validates every link and meta tag, and an image pipeline that outputs responsive WebP.
- Keeps the old site’s URLs, so none of the rankings the case study earned are lost.